REBEL&CHIP snacks

REBEL&CHIP is a snack brand targeting teens and young audiences.

The project was conceived as a personification of young, rebellious culture. Sometimes, the moment of self-expression through body modifications is not always available to the younger generation due to inhibitions, beliefs, and opinions of “real adults”.

REBEL&CHIP is a series of snack packs that openly show the needs: we need cool and affordable. That’s why the packs depict ingredients that wear piercings. A fun element that will make the product stand out on the shelf and lift the mood of the audience.