Squid Game PR

Squid Game PR box

Student Project Packaging Design

Product Design: Sujal Mandlecha, Yashika Sanklecha Graphic Design: Hetanshi Patel, Moksha Jain, Sajal Jhabak

Institution: GLS Institute of Design, Ahmedabad Guided by: Prof. Pritesh Bhatia, Dr. Anil Sinha

Project Overview Our Squid Game packaging is a limited edition, interactive, and immersive PR box crafted to build excitement and anticipation for the upcoming season of the global sensation Squid Game. Designed for influencers, media, and fans of Squid Game, this packaging transcends traditional merchandise by offering not just products, but an experience, one that pulls the audience into the world of Squid Game with tension, mystery, and suspense.

Concept Inspired by the intense suspense and thrill of Squid Game, this packaging mirrors the journey of the series itself. From the moment the box is received, users are plunged into a step-by-step unboxing journey that reflects the psychological intensity of the games. Each layer and compartment unveils a new surprise, building tension much like the series’ iconic challenges. The design aims to immerse the user in the show’s universe, transforming packaging into a gateway experience, rather than a static container.

Conclusion The Squid Game PR box is more than packaging, it’s a narrative tool that blurs the line between fiction and reality, pulling users into a tactile, emotional, and memorable journey. It’s a packaging experience that invites, challenges, and rewards just like the series itself.