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The Date – A Refined Taste of Tunisian Heritage

The Date is a premium collection of handpicked Tunisian dates, crafted for the French gourmet market. Developed by L’Alchimiste, the brand elevates a traditional product through a refined and culturally rich identity. Every element of the packaging tells a story — of the desert, the people, and the timeless elegance of Tunisian craftsmanship.

The box is adorned with delicate illustrations inspired by Saharan life: palm trees, camels, crescent moons, musicians, and harvesters, all set against a deep green background that evokes the lushness of the oasis. These symbolic motifs celebrate the roots of the product while creating a visual tapestry of tradition and authenticity.

The name The Date, framed by a custom-designed logotype with a subtle oriental arrow, speaks to a journey — a curated encounter between East and West, nature and luxury. The rigid, matte-finished box reflects the brand’s high-end positioning, designed not only as a gourmet delicacy but also as a meaningful gift.

More than just dates, The Date is an invitation to experience Tunisia through its flavors, its culture, and its elegance — all wrapped in a product that stands proudly at the intersection of storytelling and sophistication.

Materials Carton, Paper, Paperboard, Card stock
Year 2025
Country France
Region Europe
Project type Commissioned Work
Client The Date
creative officer · aymen ouhibicreative director · khaled boukraacreative director · wafa chennaoui WebsiteInstagram

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