Boardwalk Grill Food Truck

Designer: Ashtyn Huber

Professor: Shantanu Suman

Contents: Food Truck Wrap, To-Go Packaging, Punch Card, Wearables, Menu Board/Online Menu, and Social Media

Brief: Transform a local restaurant or eatery into a fully realized food truck experience by designing a cohesive truck wrap, a menu card/board, and to-go containers that align with the restaurant’s identity and culinary style.

For this project, I chose Boardwalk Grill, located in Celina, OH. This tropical restaurant needed a fun, bright rebranding that catered to their target audience of families and seafood lovers. With tropical colors and patterns, this cohesive branding is eye-catching and fun, helping it stand out from other food trucks.