F.C. Copenhagen project

For F.C. Copenhagen, we developed a striking packaging concept to support the launch of their much-anticipated third shirt — a design that paid tribute to the city’s energy, pride, and evolving identity. The shirt, bold in color and detail, was more than just kit; it was a statement of unity and belonging for fans on and off the pitch. To elevate the reveal, we crafted a fully custom packaging experience that included a collector’s suitcase, a premium paper bag, and branded tissue paper — each element designed to match the exclusivity and significance of the jersey itself. The suitcase, used as a marketing and presentation piece, mirrored the aesthetics of the new shirt while offering a sense of travel and purpose, symbolizing the club’s journey and its supporters’ loyalty. The matching bag and tissue paper completed the unboxing experience, turning the launch into a memorable moment that honored both the product and the passion behind it.