Fresh & Fit

Fresh & Fit — Branding and Packaging

About the project: Development of a visual style for a healthy snack brand: logo, labels and packaging.

Target: Make the brand visible, modern and close to the target audience.

Tasks:

Design a logo;

Create a visual style;

Design packaging: doy pack, flow pack, boxes for bars;

Reflect brand values: health, activity, convenience

Target Audience:

Active city dwellers (up to 40 years old):

Interests: study, work, hobbies;

Choose healthy snacks;

Value naturalness and aesthetics

Project idea: A snack is like a breath of fresh air in the hustle and bustle of the metropolis. It is a pause, a moment of recovery, so that you can continue your day at your own pace.

Visual strategy:

Minimalism;

Natural colors to suit your tastes;

Simple navigation (icons);

Transparent window;

Accents in black bars;

Clean typography

The result of the work:

Modern visual that is easy to scale;

Clear system for different formats;

Attractive style for the target audience