Frutea Iced Tea With Fruit

Fruit Label Inspired Iced Tea Packaging

Frutea is a line of naturally brewed iced teas infused with real fruit juice. The concept celebrates the playful simplicity of fruit stickers — those small, colorful labels we all recognize from apples, bananas, and citrus fruits.

Each Frutea flavor is distinguished by its own unique sticker design, echoing the origin and personality of the fruit it represents. The background of each can mimics the fruit’s skin — from the smooth gloss of an apple peel to the texture of orange zest — making the packaging feel instantly familiar, tactile, and deliciously fresh.

This identity bridges the nostalgic world of produce with contemporary minimalism, creating a strong visual shelf presence through bold typography, vibrant fruit tones, and a touch of wit. It’s a packaging system that’s both intuitive and collectible — just like the stickers that inspired it.