Kayy

We partnered with KAYY to reimagine a nostalgic breakfast classic—belila—into a high-protein, modern-day super snack. Our creative challenge was to celebrate the humble wheat berry and turn it into a vibrant, crave-worthy product that stands out on shelves while staying true to its wholesome roots.

The packaging design focuses on bold flavor cues, playful typography, and rich, appetizing visuals that emphasize the product’s dual benefit: high protein and indulgent taste. Each flavor variant—from Pumpkin Spice to Chocolate Mocha—carries its own distinct color story, while maintaining strong brand consistency.

We designed the visual identity and packaging with the concept of “Tiny Grains, Big Flavor” at heart—bringing warmth, energy, and nutritional power to the forefront. The packs speak to health-conscious snackers who want functionality without compromising on flavor or fun.