Laat: Small Batch Chilli Oil

Chilli oil wok’d with love.

Laat Chilli Oil is a passion project plucked straight from my childhood. It harks back to moments of hearing the clinking of stir-frying in the kitchen, the smell of spices thick in the air and the scuffles of newspaper spread out on the floor to soak up any splatters that land. Newspaper also lined the dinner table in lieu of placemats, it was the foundation of family gatherings, holding prawn shells and sauce spills.

The half-tone dots of these newspapers are used throughout Laat’s branding, as well as the cartoon mascot which draws influence from anime and snacks from Asian connivence stores. Together, they bring to life a family-owned brand making small batches of chilli oil that have been passed down through generations.