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The LUMO juice packaging was developed based on the request to create an image that is associated with natural freshness, organicity and appeal to a young audience. The goal is to emphasize the naturalness of the product and stand out on the shelf among competitors.

The solution combined realistic illustrations of fruits with a grainy texture, emphasizing the organic origin of the ingredients, and bright patterns in the form of fruit slices, adding visual energy and dynamics.

The design is made in a minimalist style with a characteristic twist, which makes the packaging noticeable, modern and fresh.

Materials Aluminium, Foil bags, Carton
Year 2025
Country Russian Federation
Region Europe
Project type Conceptual Design
Best RatedBeveragesFruitsJuice

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