Mello Marmelade

“Mello” is kid marmalade candies in the form of paws.

Task: To design packaging for marmalade candies. The packaging should be bright, cheerful and attract children’s attention. It is important that the marmalade was not only tasty, but also safe, without artificial additives. The shapes of marmalades (in the form of paws) should be well reflected on the packaging.

Solution: The concept is based on a character that creates an emotional connection with the consumer. The cute pencil illustrations, delicate color palette and handwritten logo create a playful, natural and handmade atmosphere