Sunday: A Sweet Rebrand for Getting Older

Sunday is a vitamin-infused ice cream brand created for young, weary bones and for anyone feeling the existential crunch of getting older. As health and self-care continue trending toward joyful, easy-to-consume formats (think gummy vitamins or fizzy powders), Sunday takes the movement a step further by turning vitamins into a sensory experience. At its core, Sunday is a wellness brand that believes staying healthy should feel like a treat, not a chore.

The identity leans into soft pastels and bubbly, candy-like 3D typography to create a sense of joy, comfort, and ease. With rounded forms and an approachable visual tone, Sunday makes self-care feel just as fun and indulgent as a sweet treat. The retail experience includes whimsical packaging and an interactive website with a game that lets customers ‘collect vitamins’ for their scoop, helping users engage with the product and ingredients in a playful, low-pressure environment.

By reframing healthcare through a humorous, design-forward lens, Sunday doesn’t just offer vitamins. It offers a break from burnout and a wink at the aging process.