Turkey from Lida – Svyatochnaya

The Belarusian brand “Turkey from Lida” has launched a new line of baked turkey products — “Svyatochnaya” (Holiday Edition).

AVC was tasked with creating a packaging concept that not only fulfilled the core requirements of the new product line but also captured the festive spirit in a distinctive and culturally authentic way.

The agency delivered a fresh concept rooted in local tradition:The design incorporates traditional Belarusian straw weaving motifs. Straw stars, toys, and bird silhouettes became key elements of the “Svyatochnaya” design, evoking warmth, coziness, and a festive atmosphere.

A self-conducted food photoshoot provided a rich visual library that formed the foundation of mouth-watering food slides. Additional branding elements were developed to highlight key product benefits and preparation tips — all thoughtfully tailored to what modern consumers value most.