Undercover Burger

Designing a brand that truly lands on the product.

For Undercover burger, we started with the product itself: A UFO-shaped burger, cooked in a special press, sealed all around the edges. It’s literally a burger under cover — with its entire filling hidden inside.

We played with this idea through the brand name and slogan: Undercover burger – Arrived to be eaten.

The visual identity reflects the dynamic, ever-changing nature of space exploration:

The logotype stays constant — clean and strong.

The visual system stays alive — with a shifting pattern of cosmic illustrations and playful alien elements.

The brand becomes a living universe, where every burger arrival is a new adventure.