Abbatiello – Un equilibrio perfetto

Symbols and Territory: The EVO Oil Packaging That Tells the Story of Frantoio Abbatiello’s Identity

The packaging of Frantoio Abbatiello’s extra virgin olive oil was born from Francesca and Michele’s desire to tell the story of their homeland through their products, using symbols that embody its very essence. The label features distinctive elements such as the Durazzano Valley bridge, the witches of Benevento, the vase of Assteas, and the Arch of Trajan—all carefully chosen to evoke the storytelling that best represents the identity of the olive mill.

The range includes two variants—Deciso (Bold) and Delicato (Delicate)—distinguished by their color schemes: blue, inspired by olive oil tasting glasses, identifies the bold version, while green marks the smoother, more delicate profile.

The choice of a premium bottle and the use of refined embellishments align perfectly with the target distribution channels—Ho.Re.Ca. and retail—and cater to a demanding audience passionate about quality and olive oil culture.

This project brings together design and storytelling, giving voice to a product deeply rooted in the history and traditions of its territory.

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