Dinos Marinela

CATEGORY: COOKIES PACKAGING | BRANDING | TABLE TOP 2025 MEXICO CITY

DINOS | MARINELA

This project was part of a pitch for Grupo Bimbo, specifically for the Marinela brand. The goal? To create a new line of dinosaur-shaped cookies, inspired by a European classic but with all the flavor and personality of a Mexican brand.

While the original brief was just to design the cookie cutter, I decided to take things way further: I built a solid, playful, colorful concept with a strong visual identity. From naming to final renders, every detail was crafted to bring Dinos to life.

Beyond the cutter design, I developed a full logo, explored different cookie shapes with more simplified silhouettes, and went through the full creative journey: pencil sketches, 3D modeling, realistic textures, a carefully crafted art direction and a little help of AI. I also came up with a whole flavor system, designed brand assets, packaging, and created fun, detailed CGI mockups that turned the entire project into a delicious prehistoric universe.

Even though the concept wasn’t selected, it was one of those projects where the process was just as fun as the final result. Honestly, I had a blast bringing these dinos to life.