The Oil Chemist

Uniformity was maintained in the visual language and layout across both inner and outer packaging. The outer packaging needed to be eye catching which was achieved through a balance of illustrations and gradients. Our illustrations of whimsical creepers and half-split fruits, inspired by the works of Henri Matisse, were featured on either side of the outer boxes. The brand and product name were kept in focus at the front against simple pastel gradient backgrounds and hues were changed according to the product.

The inner packaging aimed to fit well and be easily identifiable in the consumer’s vanity shelf. We kept the product name in the center and paired our gradients in unique colours with a minimal design.