Bloom Exterior Paint

Bloom – Exterior Paint for a New Generation of Country Homeowners

There is a noticeable trend in Russia: millennials are increasingly interested in individual housing construction. These people consciously choose a lifestyle that values time, tranquility, and the harmony found in nature.

The limited Bloom palette is composed of natural tones, with each color named after familiar wildflowers native to central Russia — such as red poppy, blue cornflower, and orange calendula.

The color combinations are designed to create floral harmony — the central metaphor of the project.

The flower illustrations are rendered with a light, brushstroke-like touch, while the use of stencil varnish evokes the texture of a painted stroke and subtly recalls the freshness of morning dew on petals.