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KREK KREK KU embodies unity through diversity. Our cone packaging honors Malaysia’s kacang puteh heritage via recyclable materials and multilingual panels featuring vintage typography celebrating linguistic diversity while cricket flour bridges generations and diets. Malay name (“My Crunchy”) roots cultural identity. This fusion of tradition-to-future, local/global, and taste/sustainability fosters inclusive collaboration, uniting communities around shared values and crunch universal appeal.

Materials Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film, Sustainable
Year 2025
Country Malaysia
Region Asia
Project type Student Projects
Lecturer · Ms Low Poh Li