Kühne’s Cider Vinegar

Cider vinegar is the big health trend of 2025, but its intense flavour isn’t for everyone. Kühne offers a delicious, easy-to-drink alternative with its new range of drinking vinegars: a mild cider vinegar refined with honey that comes in two refreshing flavours — ginger and pomegranate. The product combines the health benefits of cider vinegar with a pleasant taste — perfect for every day!

HAJOK Design was given the task of creating a packaging design that should be both visually compelling and clearly communicate the difference in the flavours. The soft pastel colours really make a statement on the vinegar shelf with natural depictions of the ingredients, giving each variety a unique look. It’s a fresh, modern, attention-grabbing design that makes each variety instantly recognizable. The Drinking Apple range is presented as a premium, stylish, and absolutely on-trend product.

The characteristic typography is at the very heart of our design. The “i” in “Trink” becomes a little eye-catcher – a stylised tablespoon. This is a charming reference how to use the product: just add 2 tablespoons to a glass of water. This subtle yet effective idea gives the sub-brand a unique character and ensures true brand recognition. The result is a clean, modern look that appeals to a young, health-conscious target group with its soft pastel tones while highlighting the premium quality of the product.