MAPL – Feel the herbal heal
MAPL: Feel the Herbal Heal
Creative Studio: Logosaylove
Client: Prakhar Maheshwari
Category: Food Packaging, FMCG
Country: India
Design Year: 2023
Project Overview: MAPL is a heritage Ayurvedic brand based in Delhi NCR, crafted by choosing the highest quality raw materials and following ancient Ayurveda techniques which give you the best results and premium products.
Design Objective: The aim was to establish a cohesive identity that respected the brand’s Ayurvedic roots while appealing to today’s audience.
Design Solution: We redesigned the logo system, developed a unified visual language, and built a scalable packaging framework adaptable across multiple product categories.
Color Palette: Inspired by the five elements of Ayurveda-
Green – drawn from the herbs, symbolizing natural potency.
Sunray Yellow – representing the beginning of natural healing.
Earthy Brown – signifying soil, grounding, and authenticity.
Impact: Within three months of launch, MAPL saw notable growth in online orders and social media engagement. Packaging emerged as the most praised brand touchpoint in customer feedback, reinforcing trust, purity, and value. Crucial for a new entrant in the Ayurvedic wellness market.
