PEREVAL cold tea

PEREVAL is a brand of cold, all-natural teas made from herbs harvested in the highlands of Russia. The core idea behind the project is to convey the purity, strength, and tranquility of nature through a ready-to-drink beverage that preserves the full benefits of mountain herbs.

The visual concept is built around the metaphor of a mountain pass — a moment of pause on a journey, where one catches their breath, takes in the view, and regains strength. This metaphor is reflected in the packaging: each can features silhouettes of the specific mountains where the herbs were collected — whether it’s the Caucasus or the Siberian ranges. The central graphic element is a wooden signpost, commonly found on hiking trails. All typography is placed on these signs: from the name of the tea blend to its ingredients and effects. This approach evokes a sense of exploration, choice, and connection to nature.

The product line includes various herbal blends — each with its own character, aroma, and functional effect: energizing, calming, or restorative. All drinks are free from sugar and artificial additives, with ingredients carefully selected for their natural properties and synergistic combinations.

Pereval is more than just tea.It’s a moment of pause. A breath of fresh air.A real connection with the wild.