# HABA Cars

Portland, Oregon based Transatlantika Design was hired to create new packaging designs for the German toy company HABA.

The new packaging design for HABA’s Cars racetrack improves the products’ shelf appeal within the constraints of their design guidelines.

The result is a bold and colorful look that features the company’s signature yellow to create a vibrant color contrast.

https://transatlantika.co/haba

HTML page: https://packagingworld.co/work/2025/09/haba-cars

Materials: Cardboard, Carton, Hardboard, Carton

Categories: Games and Toys

Tags: Games and Toys

Designer: Transatlantika