# Plant-Based Vegan Snack Packaging Design for Oh My Vegan

Oh My Vegan creates plant-based snacks that are exciting, clean, and guilt-free. Tired of boring options and complex ingredient lists, the brand offers fun, sustainable choices for everyone. Their promise, “All the taste, none of the guilt,” reflects health, transparency, and innovation.

The Brief

When Oh My Vegan approached us, the challenge was clear—these are India’s first-of-their-kind vegan snacks, and the packaging had to be as bold and innovative as the product itself. It needed to stand out on shelves, convey flavor personality, and instantly communicate health, taste, and modernity. What excited us even more was the fact that it also needed to meet international standards for export to Europe and the USA, which meant it had to have global aesthetics and universal appeal.

Subconscious Design Thinking

Our approach was rooted in creating maximum visual impact with purposeful details:

The Packaging design strikes a playful yet premium balance—nostalgic pops of color inspired by the 80s and 90s paired with a contemporary finish. This visual identity doesn’t just fit in the plant-based category; it redefines it. This visual identity positions Oh My Vegan as a pioneer in vegan snack branding, setting a new benchmark for innovative, sustainable, and international-standard packaging design.

HTML page: https://packagingworld.co/work/2025/09/oh-my-vegan

Materials: Paper, Paperboard, Card stock, Sustainable

Categories: Food, Health Care, Snacks, Vegan

Tags: Food, Health Care, Snacks, Vegan

Designer: Iris Design