# T.A.B. packaging/identity

T.A.B. — Brand Creation Magnit Pharmacy launched its own brand that includes vitamins, dietary supplements, and pharmaceutical products.

Its positioning reflects the core idea: EASYPHARM.

T.A.B. — honest navigation in the world of pharmacies. I created a visual system and packaging design that helps people navigate without unnecessary complexity.

Everything difficult — from formulation to certification — has already been done by the brand. My task was to convey this through design: clear, simple, and confident. On the pharmacy shelf, there are too many overloaded packages.

T.A.B. simplifies choice — in both form and meaning.

The brand consists of three segments:

Color coding helps differentiate the lines while maintaining a unified design structure.

HTML page: https://packagingworld.co/work/2025/09/t-a-b-packaging-identity

Materials: Cardboard, Carton, Hardboard, Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film

Categories: Health Care

Tags: Health Care

Designer: 1iz25