# “Tai” Baijiu Bottle

[Taixiangjiao x Guyi Design] New Online “Tai” Baijiu Bottle Design

TaixiangjiaoGolden Edition UpgradeGlorious Years

A Legendary GenerationIn Its Prime

Guyi’s Services for This Project:

Project Title: Taixiangjiao · Legend / EleganceClient: Guizhou Qianjiu Co., Ltd.Scope: Mainstream product design for both online and offline channelsTeam: Guyi · Brand Packaging Design DepartmentNote: Original design by Guyi. Patent and copyright certificates completed.

Taixiangjiao, founded in the 1950s, is one of the two state-owned distilleries in Maotai Town and a time-honored Guizhou brand. Since 2021, Taixiangjiao has partnered with Guyi to create a series of hit products, with sales performance proving their market success. This strong foundation of trust has enabled both sides to achieve remarkable results:

The evolution from Product 1.0 to Product 2.0 ignited the market through three major differentiators:

In the second half of 2023, the collaboration once again delivered a flagship launch: Taixiangjiao · Legend / Elegance.

The design draws inspiration from the brand itself, beginning with a fresh reinterpretation of the first character in its name, “Tai” (台). Rather than sticking to rigid tradition, the design embraces an international aesthetic.

The triangle became the core design element:

The product image reflects this philosophy: a golden baijiu bottle embodying “glorious years,” its silhouette forming a commanding triangular stance. Details include:

The packaging adopts a new TEPP foam material.

HTML page: https://packagingworld.co/work/2025/09/tai-baijiu-bottle

Materials: Glass, Ceramic, Sustainable

Categories: Alcohol, Best Rated, Chinese Traditional Wine

Tags: Alcohol, Best Rated, Chinese Traditional Wine

Designer: 古一设计