# FRUDS. Design Development for the Sub-Line

RELAX — a new product in the FRUDS functional smoothie line

The challenge for FRUDS was to seamlessly integrate a new product — RELAX — into the existing line of functional smoothies while preserving the integrity of the established design system and ensuring instant recognition on the shelf. It was crucial to communicate the unique positioning of the product, emphasizing its natural ingredients and functional benefits for relaxation, while visually highlighting the key components: flax fiber, lavender extract, and prebiotics.

We worked within the already approved FRUDS design system, which is based on contrast and color coding, ensuring that the new product would be immediately recognizable as part of the brand.

RELAX integrates seamlessly into the FRUDS assortment, strengthening the overall perception of the brand as a producer of smart food.

HTML page: https://packagingworld.co/work/2025/10/fruds-design-development-for-the-sub-line

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Beverages

Tags: Beverages

Designer: AVC Belarus