WrathX – Energy Drink – Redesign

WrathX, a sub-brand of MuscleBlaze, is already a market leader in pre-workouts with the gorilla as its brand icon.

To expand beyond gyms and enter the broader energy drink segment, WrathX needed a bold packaging identity that could connect with athletes, gamers, students, and normal users alike.

This project redesigns WrathX’s packaging with a focus on the current brand’s identity, retaining the red color and gorilla symbol while building a modern, scalable system with a clear promise: Zero Sugar. Zero Crash.

Deliverables included packaging design, 3D renders, and brand applications to showcase how WrathX could confidently compete in the crowded energy drink market.