Zhevaka Dog’s dental care treats

Human Dog Treats

A packaging design project that brings warmth and humor to the world of dog dental care. Because taking care of your dog’s teeth is… so human.

Challenge

All dental dog treats on the shelf look the same:

photo of a dog

tooth icon

sterile green-blue color palette

medical, “clinical” tone of voice

But real dog owners think differently. They treat their pets like their children — with care, warmth, and humor.

“He’s like a kid. You want to hold him, kiss him, and spoil him.”

Task:Create a brand that humanizes the dog world — warm, friendly, ironic, and full of heart

Insight & Strategy

Research revealed a key barrier:

“I guess giving these treats every day isn’t healthy.”

Our brand had to break this myth and show that daily dental care is natural and beneficial.

Brand idea: Taking care of your dog’s teeth — it’s such a human thing to do

Brand Positioning

Tone of Voice: Human • Caring • Playful • Light • Friendly • Warm

Brand Promise: A daily helper for your dog. Caring, easy-going, and full of gentle humor.

Product Concept: 7 treats — one for each day of the week. A daily ritual of health and affection between owner and dog

Design Concept

Remember how we used to doodle on our schoolbooks, adding funny details to serious photos? We did the same thing with our packaging.

It looks as if the owner grabbed a pen and drew right on the pack — bringing life, personality, and humor into the dog world

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