Cuor di Polacca

MAISON MYRIEL – CUOR DI POLACCA

Il segreto aversano diventa cocktail

In 1926, a nun of Polish origin gifted the pastry chefs of Aversa the recipe for a dessert that instantly won over the city. Nearly a century later, Maison Myriel reinterprets it through a contemporary lens, transforming it into a handcrafted bottled cocktail: Cuor di Polacca.

A project that blends memory and innovation, where the flavors of the past meet the creativity of Neapolitan mixology. The bottle, with its carmine-red label and gold details, becomes a symbol of a visual narrative rich in suggestions: the key of the “Aversano Secret” at the top, the Sacred Heart and the jigger as elements of a powerful dualism—sacred and profane, tradition and provocation, devotion and desire.

The artistic direction by Basile ADV translates this imagery into an iconic and sensual visual language: velvety backgrounds, warm light, bold contrasts. An aesthetic that evokes 1920s Naples, between historic pastry shops and a cosmopolitan spirit, restoring to the product an aura of mystery, elegance, and identity.

“Cuor di Polacca” is a cultural symbol. A story of redemption, territory, and creativity that pays homage to the soul of Maison Myriel, the first Neapolitan cocktail house created to revolutionize the world of mixed drinks.