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Gigabum is a probiotic supplement with a punchy name and an even punchier design. Delivered in a thin, letterbox-friendly bottle, it’s optimized for online distribution—no more missed deliveries or bulky packaging. But the real disruption lies in the visuals: a happy, bloated-belly lady set against a playful intestinal background brings humor and relatability to a topic that’s often taboo.

The design leans into the name—Giga + Bum—with bold confidence. A pastel palette of blue, pink, and a yellowish green instantly stands out on shelves typically dominated by sterile white packaging. It’s cheeky, memorable, and unafraid to talk about gut health with a smile.

Materials Plastic, Polymer, Polyethylene, Film, Sustainable
Year 2025
Country United Kingdom
Region Europe
Project type Conceptual Design
Client Gigabum

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