Volny 52 – Holistic dog food

About the Project Volny 52 is a local brand of holistic dog food for small breeds.

Target Audience Owners of small breed dogs who care about their pets’ health choose eco-friendly products and trust brands with an expert approach and clear, honest communication.

Objective Develop a logo, color palette, and visual packaging system that would integrate seamlessly into existing holistic dog food shelves while evoking emotional warmth.

Idea Create an honest brand that conveys a sense of trust, comfort, and care through a warm, calm visual language inspired by the aesthetics of the 1960s–1980s.

Solution The design is based on recognizable elements of the category: a natural palette and engraved graphics. For ease of perception, color and flavor differentiation were introduced across the product lines, highlighting the key product benefits and meat content. The typography combines handwritten and typewritten fonts, enhancing the handmade feel and adding a personal touch to the design. Watercolor illustrations enhance the natural feel and emphasize the brand’s artisanal character.

What was developed

Logo, palette, typographic system selected

Labels for the pâté line

Quadropak for dry food

Pillow-shaped bag for chew sticks

Box layout for the sample set