# Rebranding Refisal

Refisal, Colombia’s leading salt brand, needed to refresh its image and packaging design with two clear objectives: stand out on the shelves and bring greater clarity to its product range.

Our analysis showed that a brand with such a strong heritage shouldn’t change what it has built, but rather amplify it.

That insight inspired us to create a new graphic system of stripes, each one telling its own story:

The result: a fresher, more contemporary version of Refisal—one that appeals to new generations without losing the recognition and trust built with current consumers.

HTML page: https://packagingworld.co/work/2025/11/rebranding-refisal

Materials: Glass, Ceramic, Plastic, Polymer, Polyethylene, Film

Categories: Condiment, Food

Tags: Condiment, Food

Designer: Creamos