Seólta Spirits – Hazelnut & Honney Rum

Séolta Spirits is a celebration of curious creatures, enchanting places, and wild spirits. Pronounced “Sholl-tuh”, our Gaelic name celebrates the craft & cunning of Scotland’s wildlife, and its history of producing unforgettable liquid tipples!

My Creative helped design and launch their Honey & Hazelnut Spiced Rum, a first-of-its-kind Scottish-style rum inspired by the habitat of iconic Scottish wildlife, such as the Red Squirrel, which forages for the ingredients used to make the rum. This industrious and beautiful creature became a key icon of the brand. It is hidden in the forest of this die-cut label and also illustrated in the logo and brand marks.

Our Red Squirrel is hidden in this die-cut label’s forest and illustrated in the logo and brand marks. Along with a golden hazelnut and a beehive hidden in the tree stump.

Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design.