Branding Masterclass Toolkit

The Branding Masterclass series includes three thematic courses dedicated to the co-design processes used in ONLAB’s workshops. Each masterclass explores a different phase of the design method and provides concrete tools to apply it effectively:

Brand DNA Method — to define the strategic foundations, core values, personality and differentiating promise of a brand.

Name Identity Rules — to build a solid and replicable process for brand naming.

UX Design Flow — to design the fundamentals of every digital ecosystem: objectives, user personas, information architecture and wireframes.

For each course, we designed a dedicated packaging system capable of containing a set of posters (in varying numbers depending on the course), a deck of cards, a box containing customised “100-dollar technique” banknotes, and explanatory leaflets describing the tools, exercises and methodologies.