Honey Beez Food Truck

Designer: Madeline Goldstein

School: Ball State University

Professor: Shantanu Suman

This project challenged me to select a local restaurant and create a food truck, menu board, and packaging under a unified brand identity.

For this project, I chose Honey Beez Pancake House in Muncie, IN. I amplified the cozy and friendly environment of the original breakfast spot by focusing on bright illustrations and rounded shapes. This project experiments with the materialism of syrup and honey through the over-indulgence of a sweet pancake breakfast.