KremSer

KremSer is a new product on the Polish market from the dairy products company Ryki. It is a yellow cheese blended with cream, which gives it a vibrant flavor and a soft, chewy texture reminiscent of melted cheese. Kremser can be used as a spread on sandwiches, as an ingredient in creamy soups, and as a base for mac and cheese.

In our brand design, we emphasized the category’s yellow color, helping us stand out from cream cheeses that come in more subdued hues. We also highlighted the product’s versatility, showcasing how well it pairs with a variety of recipes and ingredients. Since Kremser is new to the market, we focused on contrast in the packaging design to ensure that the name is noticeable and easy to read from a distance.