Montélac – Premium French Cognac A.O.C

Montélac – Creation of a Packaging Concept for a Premium French Cognac

The ContextMontélac is a premium French Cognac with deep roots in traditional craftsmanship. This project focused on the development of its full packaging identity — blending historical codes with a modern, luxurious aesthetic. Inspired by the codes of historical Cognac houses, the project aims to revisit traditional aesthetics through a modern and bold lens — offering a sophisticated experience anchored in authenticity, legacy, and elegance.

The design direction reflects the timeless prestige of a spirit distilled in the heart of Charente, celebrating refined craft and French savoir-faire. The goal was to create a strong, iconic identity that feels both classic and striking, evoking the richness of aged Cognac.

The Design WorkThe project focused on the creation of a full label system and brand aesthetic for this fictional maison fondée en 1765. The design combines vertical black pinstripes with intricate gold embellishments to reflect luxury and structure. A custom monogram “M” acts as a signature emblem, drawing from traditional French lettering and engraved details found on vintage Cognac bottles.

Typography plays a central role, with a bold serif font used for the brand name, balanced by a more delicate script for the historical and appellation cues. The visuals were styled and photographed to highlight the warm amber tones of the spirit, creating strong contrast and atmosphere — ideal for visual storytelling across premium distribution channels.

The Mission

Create a full packaging concept for a fictional premium Cognac

Evoke the codes of heritage French spirits with a modern twist

Design a refined and structured visual identity

Develop mockups and key visuals for storytelling and portfolio presentation

Deliverables

Full label and brand design (front label, capsule details, bottle aesthetic)

Visual identity system and monogram

Art direction and product photography

3D mockups and hero visuals for presentation

The ApproachThe design approach was rooted in tradition, but stylized through a contemporary lens. Ornaments, gold accents, and typographic hierarchy were used to create visual depth and timeless elegance. The choice of bottle, label layout, and photography composition all serve to reinforce a luxurious brand image, aligned with the finest French Cognac traditions.

CreditsArt Direction & Graphic Design: Benjamin Le Nir – LoseouProject Type: Fictional / Luxury Packaging ConceptLocation: Bordeaux, FranceCategory: Spirits / Premium Cognac