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A Neo Brutalism Symphony of Colorful Indulgence

In a realm where taste goes beyond the usual and design serves as a canvas for culinary creativity, we introduce “Naked Flavors” — an innovative gelato branding project that challenges the norms. Inspired by the straightforwardness of brutalist design, we’re set on reshaping the concept of indulgence.

The heart of Naked Flavors lies in its bold typography, an assertion of confidence that demands attention. ‘Naked Flavors’, true to its name, conceals its identity in a vibrant dreamscape. The brand name becomes a puzzle, a game of hide-and-seek amidst the riot of colorful patterns. Uncovering the brand becomes an interactive and delightful experience, akin to the anticipation that precedes the first scoop of gelato.

As we invite you to join us in this vibrant odyssey, prepare to be immersed in a world where every scoop is a stroke of artist.

Materials Paper, Paperboard, Card stock
Year 2025
Country Viet Nam
Region Asia
Project type Commissioned Work
Client Naked Flavors
Project Team · Trung NguyenProject Team · Quynh DoanProject Team · Tri ThongProject Team · Huy NguyenProject Team · Dung VuProject Team · Kay TrinhProject Team · Huy VoProject Team · Linh KProject Team · Quang PhanProject Team · Thinh NguyenProject Team · Ngoc TranProject Team · Mi LanProject Team · Dung NguyenProject Team · Nhi NguyenProject Team · Ha VyCollaborator · M.P / EdsCollaborator · Ha NhuCollaborator · Phuong NguyenPhotography Team · FPDBInterior Team · BODC WebsiteLinkedInInstagramFacebook
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