Practice

About

Practice — a facial skincare line that transforms routine into a meditative process and helps improve not only physical but also mental well‑being.

Skincare as a meditation

The line is built on the basis of the stages of the meditation process:

relaxation;

concentration;

insight;

contemplation;

unity.

Each stage is revealed through a specific skincare product, combining into a complete process of relaxation and self‑care.

Visual idea

The key visual image is a Palo Santo stick — a sacred tree that has long been used as a meditation aid. The packaging concept is based on the process of the stick burning, symbolizing the beginning, the process, and the end of the practice.