Chocoball Protein Linea — Functional Nutrition

Chocoball Protein is part of the functional line developed in partnership with the Narita Strategy & Design studio, which established the central concept of technology and healthiness for Linea’s new category.

Based on this strategic direction, I created a visual identity that combines indulgence and performance in a balanced and impactful way.The design leverages bold contrasts: technological graphic cues, powerful typography, energetic color dynamics, and rich, appetizing product images. This combination communicates both flavor and functional value — a strong differentiator within the category.Protein claims and nutritional benefits are highlighted clearly, reinforcing the product’s functional promise. The result is a visually engaging packaging system that appeals to consumers seeking convenience, balanced nutrition, and taste.