Lapochka – Natural Lemonades Concept

Lapochka — packaging Design for Natural Lemonades.

This concept was created for a contest by Lapochka brand and ENDY agency.

My challenge was to design packaging for a new flavor while maintaining the brand’s recognizable minimalist style but infusing it with freshness and dynamics.

I used botanical patterns and a “nature-girl” character to highlight the natural, sugar-free, and chemical-free composition. The pastel palette and lively illustrations make the product friendly and emotionally appealing to the audience.