Fresco x Cantina Felice

APERITIVO WITH ONE CLICK

Fresco x Cantina Felice redefines the wine ritual by breaking all formalities. A collaboration born to make the aperitivo spontaneous, urban, and just a click away.

The design shatters traditional industry codes through a bold and minimalist visual identity:

Color Block: Vibrant chromatic contrasts (Magenta/Lime and Cerulean/Red) for instant recognition and a pop aesthetic.

Typo-Fusion: The high-impact sans-serif of fresco meets the calligraphic touch of Cantina Felice, blending industrial modernity with artisanal roots.

New Format: The 33cl and 50cl cans transform wine into a functional design object, perfect for life on the move and informal settings.

It’s not just wine; it’s a new visual language.

Credits @adgrafica_