Jack-in-the-Box – Designing Nostalgia

Objective Redesign the packaging design and structure for the fast food restaurant Jack in the Box.

Solution Jack in the Box brought back many memories of the toy and the graphic styles of the decades before. I was influenced by the 50s, the time they were founded, as a way to highlight the brand and pay homage to the brand. Incorporating new patterns, colors, and a simpler Jack in the Box graphic, their brand will stand out, transforming it into something unique and memorable.