La Mûre is a branding and visual identity project created for a women’s intimate health brand that approaches self-care as an act of care, respect, and well-being. The visual system expresses both delicacy and strength through a sensory, sophisticated, and contemporary aesthetic, carefully balancing clinical credibility with emotional sensitivity.
Developed to convey care, safety, and intimacy, the identity ensures a cohesive and meaningful brand experience across all touchpoints.
Materials Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film, Textile, Fabric, Leather
Year 2026
Country Brazil
Region South America
Project type Conceptual Design
Client La Mûre