Matsu – Matcha Drink

Matsu identity bridges the gap between ancient tea culture and hyper-modern branding. Conceived in the creative corridor between Tokyo and Los Angeles, the brand replaces traditional serenity with a high-contrast aesthetic.

The creative direction is built on duality: ritual vs. chaos, heritage vs. pop. Every design element honors matcha’s origins while pushing it into a playful, international space. Neon greens, magentas, and citrus yellows define the palette, while the typography draws subtle inspiration from Japanese lettering. At the center of it all sits a geisha-whisk hybrid that serves as a bold, unforgettable anchor for the identity.