OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72OTTO’S 72

Otto’s 72 is a beer brand rooted in classic brewing and honest design. Inspired by retro labels, the identity uses strong typography, a disciplined grid, and a restrained color system to create a timeless, cohesive range.

Featuring a West Coast IPA, Classic Lager, and Original Pils, each beer is defined by clarity, balance, and character.

Just beer. Done right.

Materials Aluminium, Foil bags
Year 2026
Country Sweden
Region Europe
Project type Conceptual Design
AlcoholBeerBest RatedCraft Beer

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