RAJO Brejky Lactose-FreeRAJO Brejky Lactose-FreeRAJO Brejky Lactose-Free

Rajo Brejky Lacto-Free deploys whimsical astronaut mascot across bold red-blue cartons to make lactose intolerance fun for schoolkids—expressive faces and “LAKTO FREE” badges in playful fonts turn functional milk alternative into aspirational lunchbox hero. This kid-centric character hierarchy proves how Tetra Pak printing can deliver emotional storytelling that outshines glassy premium drinks, expanding dairy-free accessibility through joyful inclusivity.

Materials Carton
Year 2026
Country Slovakia
Region Europe
Project type Commissioned Work
Client RAJO

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