Ru’asā — A Techno-Gothic Fashion Identity & Packaging

Ru’asā is a fashion brand built on conscious rebellion, individuality, and cultural duality. Inspired by the meaning of ra’is — leader — the brand challenges fast fashion by creating pieces that lead with depth, intention, and identity.

The visual identity follows a techno-gothic aesthetic, combining grungy futurism with refined structure. A custom logotype, gothic-influenced typography, expressive color contrasts, and silver material finishes form a bold yet restrained packaging system.

Designed to feel both rebellious and refined, the identity reflects Ru’asā’s belief in fashion as an extension of self, not consumption, but awareness.

CREDITS Studio: SUBHANDESIGNS | Year: 2024 Creative Direction: Subhan MughalLogo Design: Rohan Barwal Brand Design: Subhan Mughal Case-Study: Divyakshi Mittal | Subhan Mughal 3d Design: Armaghan Motion Design: Bayejid | Subhan Mughal