SCENE – Design Your Life Scene

ABOUT

SCENE is a sustainable sub-brand developed for Backdrop, created to expand the parent brand’s offerings while staying true to its bold, design-forward identity. The goal was to introduce a more environmentally conscious alternative that speaks to a design-savvy audience without compromising visual impact or accessibility.

SOLUTION

A new packaging system was designed to reduce material waste while creating a cohesive ecosystem of supporting products. The system includes paint powder sachets, color swatch cards, and secondary packaging—each thoughtfully designed to work together as part of a unified experience. Material exploration and a vibrant yet controlled color system establish an authentic foundation for the brand, while clean layouts and bold color usage reflect Backdrop’s recognizable aesthetic in a fresh, modern way.

RESULT

SCENE extends the Backdrop brand into a more sustainable space through a flexible, scalable packaging system that feels intentional and approachable. The result is a modern, environmentally conscious product line that balances boldness with responsibility—positioning SCENE as a thoughtful evolution of the parent brand rather than a departure from it.